The Zone

image 16-17

Figures 13-15: Advertisements and old political posters. When the PLO released its first posters the Palestinian farmer represented the quintessential symbolic figure of the` struggle for the homeland, here it appears again but to sell you a Jawwal mobile phone. As in previous examples the advertisement subtlety references complexities of the Palestinian situation by claiming “Your ambitions cannot be constrained, Say no to the impossible”, the solution being to buy Jawwal.