On October 8, Gap launched its “Vote for” initiative to coincide with the American election season. Centered on a customizable classic white t-shirt that reads, “Vote for ______.”, the retail chain is encouraging customers to fill in the blank with whatever word, expression or presidential candidate they are passionate about.
Gap has also enlisted artists Kara Walker (Season 2), Laurie Simmons (Season 4), Fab5Freddy, John Baldessari, Adam Pendleton, Nate Lowman, John Waters, Deborah Kass, Assume Vivid Astro Focus, and Sean Landers to design a limited edition “Vote for” button. The buttons can be purchased in select stores for $5 each with $1 from every purchase donated to Declare Yourself, a national nonpartisan, nonprofit campaign to empower and encourage every eligible 18-year-old in America to register and vote. Beginning Thursday, October 23, Gap will auction off an exclusive set of buttons autographed by the artists on eBay. All proceeds from the auction will benefit Declare Yourself.
A limited number of unique “Vote for” buttons can be added to your Facebook profile or sent to friends using the gallery of buttons at Gap.com, Gap’s Facebook Fan Page, or Facebook’s Pieces of Flair application.
Click here for more information about Gap’s multifaceted “Vote for” campaign.