Future Metaphors

Future Metaphors: An Introduction


Shana Moulton, “Whispering Pines 9,” video, 2009

In an essay titled “Cyborg Anthropology,” Gary Lee Downey, Joseph Dumit and Sarah Williams offer a sort of manifesto:

Cyborg Anthropology invests in alternative worldmaking by critically examining the powers of the imagination invested in the sciences and technologies of contemporary societies. In the past, anthropology became a source of insight for popular theorizing precisely because it described alternative worlds and informed the imagination of radical difference. Cyborg anthropology offers new metaphors to both academic and popular theorizing for comprehending the different ways that sciences and technologies work in our lives – metaphors that start with our complicity in many of the processes we wish were otherwise.

In this monthly column, I will attempt to write about art inspired by the ideas of cyborg anthropology. Let’s call it cyborg criticism (in blog form). I am aware that I’ll probably mangle a lot of theory while doing it, but let’s be optimistic and call it “creating new metaphors” instead. While there is a certain cringe factor in embarking on a “practice” that includes the word “cyborg” in it (because of the nerdy implications of the term), it seems somewhat myopic to dismiss these ideas completely. In our current cultural landscape, contemporary technologies have completely shaken up the way we perceive ourselves and our worlds. To further explain my point, Downey et al. again: “cyborg anthropology explores a new alternative by examining the argument that human subjects and subjectivity are crucially as much a function of machines, machine relations, and information transfers as they are machine producers and operators.” In the end, it’s a matter of terminology and of shifting foci.

Perhaps an example is in order. For clarification, let’s look at Shana Moulton. In her series Whispering Pines, Moulton’s stream of exercise equipment, cosmetic products ,and new age rituals and paraphernalia show the way in which her character Cynthia is molded by these technologies, continually struggling to cure and improve her body and mind beyond their human state to become “better.” Cynthia leaks, melds, morphs, opens up, and transforms. Her body is a plastic body, an unstable mass created, bent, and shaped by machines, rituals. In Moulton’s video Whispering Pines 9 (2009), Cynthia uses an Avon foot massager posing as a Zuni artifact to regrow her mysteriously absent lower body. The climax of this video finds her joyfully dancing in the desert in the Southwest, each hemisphere of her body separate but somehow connected; a body reconstructed and improved by technology. The parallels Moulton makes between ancient Zuni artifacts as seen on Antiques Roadshow and the artifacts Cynthia finds in her living room provide clear examples of the changing ontological position technology holds in our society. Whereas Zuni selfhood was predicated on the artifacts they crafted, the massage equipment we have created shapes and rebuilds us in turn.

So why embark on this column? I think it’s a political move — or maybe political is too strong a word. It is an attempt to wrap my brain around these issues and to give Internet high fives to artists that are creating the “new metaphors” our society needs. In his book Metal and Flesh, Ollivier Dyens insists:

…we are physically very similar to one another but are separated by worlds (technologically specific worlds) that are increasingly dissimilar. We are not witnessing the end of great ideological stories but their infinite proliferation, and to such a point that formerly unwavering representations like time, space, life, and death are also mutating and muliplying. Like head trauma victims, we are now seeing space, perceiving time, experiencing life, and considering death according to “languages” that are not and cannot be universal. Because of technology, the world has become a series of exclusive and personal realms.

Art has the ability to help us build bridges between our “personal realms.” It can show us how to navigate our worlds and compensate for the increasing parallax our personalized 21st-century technologies add to our field of vision.

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